Does the Manipulation of Information Make Use of Marketing Strategies?

  • Par la rédaction du site CRGN
  • Publié le 31 mars 2026, mis à jour le 01 avril 2026

Research Note Issue 100

By Captain Pascal MARTIN, a department head within the National Cyber Unit and holds a Ph.D. in modern and contemporary history

"In his work *The Art of War*, Sun Tzu emphasizes the psychological dimension of conflict, which allows one to secure the enemy’s surrender while minimizing combat. Consequently, the use of information to undermine enemy morale is a central issue, for “false, manipulated, or subverted information is a weapon.” In France, these risks had already been identified and addressed under Article 27 of the Law of July 29, 1881, on freedom of the press. (...)"

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